More than half of Ibrox season ticket holders have failed to renew according to a statement released by the club to the Stock Exchange.
The discontent with the way the club is run is so deep and widespread that the current Board are now seeking panic measures to solve the financial crisis their behaviour has provoked.
Those in control denied for months the need for a share issue to give the club the financial strength to compete on a return to the top flight of Scottish football and European competition. Now, their own behaviour means they are contemplating a hurried, shambolic appeal to the market for - depending on your sources of information - between £4.4m and £8m.
Those figures are a fraction of what Rangers require to be properly capitalised and are essentially a way of funding the cash flow shortfall rather than producing the huge cash injection required to make a meaningful difference to the operation of the club.
Trust in the Board is at an all-time low with changes in both personnel and policy a pre-requisite for change fans can believe in.