Cue a few club reps coughing, spluttering and looking at the floor!
I wouldn't hold your breath.
Although I'm sure the club will have done their figures I think this deal
has all the hallmarks of the quick buck and short-term improvement to the
cashflow rather than fitting in with the oft-repeated "building the Rangers
brand" around the world.
Firstly - does anyone really expect Rangers, even with the use of marketing
agents. to be able to come anywhere near the global reach of a brand like
Nike? I simply don't believe that we'll be able to place the goods in
places where Nike could.
Secondly, a huge part of the appeal of the strip to non-Rangers fans is the
Nike brand - a lot of people wearing it around the world will do so because
of the Nike swoosh and the guarantee of quality it brings.
As with a few other changes around Ibrox this last wee while I take it to be
a sign of weakness rather than one of innovation.